CITYTV IDENTS 2020
Presented are several process pitch boards and final frames crafted for the 5-second station identification project for Citytv, offering a glimpse into the creative journey that propelled its transformation.
Process
EXPLORATION A
The challenge entailed establishing a distinct atmosphere and tone congruent with the promotional objectives of the time period. Certain designs were tailored to individual shows, necessitating the creation of environmental assets that align with each program's thematic elements. Additionally, others were crafted to reflect specific genres, such as romance, game shows, thrillers, and crime dramas.
EXPLORATION B
This approach closely adheres to the primary Citytv branding, characterized by a teal color scheme and a streamlined aesthetic.
FINAL
